Posts Tagged ‘Marketing’

Week 10 – Marketing

August 3, 2008

This week:

Weight: Still at 79kg (target: 73kg); Miles run so far this week: 17.78
Total funds raised now over £200 – hurrah and thanks: £212.82 (including Gift Aid) Only £787.18 to go.
Sponsor me at my Justgiving page by clicking here.
Days to go to the New York Marathon: 92

Regular readers will notice a change to the look of RunAllanRun since last week. This is because my wonderful colleagues in the NCT Marketing Department have been helping me to build interest and therefore raise more funds. So we have a hilarious banner for the blog. We have a facebook group (RunAllanRun) and we have a little paragraph on the NCT website.

And it is working. Sponsorship has gone up 100% in just one week, which is a very impressive uplift. So thanks for all the input NCT Marketing!

Marketing is mostly a very good thing and it works. My job at the NCT would not exist without the need for marketing. Commercial organisations wish to market and advertise their products and services to NCT members and supporters. I enable these organisations to do this while ensuring that NCT gets the benefit of valuable funds in return.

I myself am a sucker for most good marketing. I understand there may be mp3 players out there which are better value, or technically better than an iPod. But it is an iPod that I have. I think this may go back to my childhood (hello Mr Freud!). When my father bought me a toy car racing set, being an engineer, he went for the best one technically that he could afford, which was called “VIP Raceways“. Unfortunately, VIP Raceways went bust, probably because the much bigger and more popular (and better marketed) – but, according to my father, not as good – Scalextric put it out of business. As the two systems were not compatible, this meant that I could not get any new cars or extra track for my VIP set. Whereas, Michael, my next door neighbour could fill his living room with a massive labyrinthine Scalextric track that he just kept adding to and adding to, damn him.

So because of this – well, let’s just call it “painful” – early experience, then, I often give in to popular trends. We already know that I have the GPS thing because it looks really cool and the running magazines talk lovingly about it. The fact that I am running a marathon in the first place is probably down to all the marketing there has been about running marathons over the last few years. I recently bought the “I’m in” official ING NY Marathon T-shirt, which I have been wearing proudly since it arrived this week. It cost me £11 for the shirt and £16 for the postage, but there you go. The marketing worked.

Although as with most things, of course, I don’t need it.

And as this is for NCT, we know that the marketing of formula baby milk continues despite the World Health Organization Code. As Baby Milk Action points out: “The World Health Organisation (WHO) estimates that 1.5 million infants die around the world every year because they are not breastfed. Where water is unsafe a bottle-fed child is up to 25 times more likely to die as a result of diarrhoea than a breastfed child.”

So do some research before giving in to the marketing I suppose is my fatherly message today. Because it can be fun to give in to the marketing and indulge oneself. And this blog is a bit of self-indulgence for me, and I believe the marketing and imagine myself a great comic writer with literally seven or eight fans. Oh no! I’ve gone all postmodern again!

Marketing is good
Marketing is also bad
So do some research.

Right kids!

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